Attention! Leverage LinkedIn contacts via Outlook to get REAL results from your contacts.

Attention! Leverage LinkedIn contacts via Outlook to get REAL results from your contacts.

By Thomas Landers Dec 19, 2012

Coach, Train, Execute. Something for everyone.

Let’s face it LinkedIn is a pretty cool networking site and it seems most professionals have a profile up these days. However, with the recent changes in LinkedIn they have slowly been taking more functionality out of the “free” user access levels. I live to use this information in a useful way but still only as a free user. I live to beat them at their own game and It’s only a matter of time before LinkedIn changes what I am about to share with you.

Scenario

So if you want to make a contact via LinkedIn to someone outside of your network you need to have “In mails” which you use to get five as a free user, now you must purchase them. They do generously allow you five free introductions now though, and for that, we thank them.

Facts-

Personally, I think I write good introductory emails and had a paid user account however, I have yet to get any response that actually resulted in a placement or a new piece of business through the “in mail” or the “introduction” system. Therefore, I feel it’s a real challenge to get good results. The response rate from in mails is really low somewhere around less than 5% of your outbound contact attempts. So reaching out to those managers that you want to get a meeting with is really challenging and costly. Therefore, unless you’re willing to invest in the paid upgrades and take your chances on getting a hiring manager to call back, I have a better idea to use your contacts that you have built.

 Let’s look at how to leverage your existing network you built over 2012

What if you could take all of your contacts out of LinkedIn, put them in your Outlook contacts folder, and organize them by company, title, and email. Wouldn’t that be useful, well you can for now…

Disclaimer-

If you read and implemented my networking strategy to build your contacts your ready for the next step. If you have not, please take a moment to understand the basics of using LinkedIn effectively to attract strategic contacts. Please see my post at:

Click on the link or paste into your browser:

Stats

For 2012, I set out to grow my contacts to 2,000 new people that are directly related to my Industry vertical. As of today, I have 1,994 contacts and it’s looking good that I will reach that goal. Now, that all sounds cool but here is where it gets exciting. I support the Bio-Pharma and Medical Device Scientific and Engineering verticle and my network now consists of:

  •  491 Pharmaceutical contacts
  • 155 Medical device contacts
  • 132 Biotechnology contacts
  • 119 IT & services contacts
  • 114 Mechanical or Industrial Engineering contacts
  • 104 Staffing and recruiting contacts
  • 46 consumer goods contacts
  • 37 Logistics and Supply Chain contacts
  • 36 Computer and Software contacts
  • etc…

Many of these contacts are potential candidates or hiring managers all directly related to my business. I have all the details I need to get these conversations going and can select them by company, title, and geographic location in Outlook. By importing them to Outlook, I can also now easily add them to our Bullhorn database, contact them as a prospect, and track my activities. I know via some studies that many LI contacts don’t log into LinkedIn very often and before LinkedIn changes this feature to a paid feature you may want to capture these contacts details soon.

How can you do it.

  1. Select contacts in your LinkedIn profile.
  2. Scroll to the bottom of the page
  3. Look for a hyperlink for sent invitations/ export connections.
  4. Select export connections.
  5. It should be preset to export to: “Microsoft Outlook (.csv file)
  6. Enter the security verification code.
  7. You will get a message “your connections were successfully imported”.
  8. Save the file to a folder of your choice and switch to your Outlook application.

Now you’re ready to import into Outlook:

  1. Open Microsoft Outlook      97, 98, 2000, 2002, XP, or 2003
  2. From the File menu,      select “Import and Export”
  3. Select “Import from      another program or file” and click “Next”
  4. Select “Comma Separated      Values (Windows)” and click “Next”
  5. Enter the location and      name of the .csv file you wish to import, or use the “Browse” button to      select the file to import
  6. Select “Do not import      duplicate items” (or one of the other options) and click “Next”
  7. Select the “Contacts”      folder and click “Next”
  8. Make sure to check the      box next to the file you wish to import, and then click “Finish” to      import.

I hope this helps, here is to a great 2013! Happy Holiday’s & Happy Hunting!

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